Ad fraud is concerned with theory and practice of fraudulently representing online advertisement impressions, clicks, conversion, or data events in order to generate revenue. While ad fraud is more generally associated with banner ads, video ads, and in-app ads, click fraud has been associated with search marketing and conversion fraud with affiliate marketing.
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India is not just a land of snake charmers and holy cows. It's also a land of amazing restaurants and dhabas that guarantee some lip...
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