What Is Online Video Marketing?

Online video marketing involves strategies that use video to promote a brand, product, or service. 

What Is Online reputation management (ORM)?

Online reputation management (ORM) is the act of reviewing what is being said about a company or individual online so that the company or individual can engage in activities to improve the overall public perception of a company with which they are considering doing business online. 

What Is Native Advertising?

Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears. In many cases, it manifests as either an article or video produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff. The word "native" refers to the coherence of content with other media that appear on the platform. 

What Is Micro influencer?

Micro influencers are people online who have influencer potential yet garner less followers than macro influencers. For perspective, micro influencers tend to have somewhere between 1000 and 10,000 followers. 

What Is Marketing automation?

Marketing automation refers to software that allows companies to automate and measure marketing tasks and workflows.

What Is Macro Influencer?

Macro influencers are people online that have influencer potential and routinely command the attention of millions of followers. 

What Is Many-to-many communication system?

Many-to-many communication system refers to a system in which each person within a system can post messages and receive messages. 

What Is Live Streaming?

Live streaming refers to online broadcasting of an event in real time. 

What Is Key performance indicator (KPI)?

Key performance indicator (KPI) is a measurable value that indicates progress toward an intended result. 

What Are Interstitial Ads?

Interstitial ads are full-screen ads displayed in mobile apps. 

What Is Integrated Marketing?

Integrated marketing is the use of marketing strategies to optimize the communication of a consistent message of the company’s brands to stakeholders. 

What Is Informal Research?

Informal research involves collecting market intelligence by using a variety of easily available information from various sources. This method usually trades statistical precision for cost effectiveness. 

What Is In-Stream Video Ads?

In-stream video ads are video ads that are placed in the video shown to the viewer. 

What Is Inbound Marketing?

Inbound marketing is a strategy that utilizes various tools to develop content that will attract consumers to your product or brand, rather than using strategies that invade their awareness. 

What Is Influencer Marketing?

Influencer marketing focuses on using influencers to promote a brand message, product, or service to the larger market.

What Are Inbound Links?

Inbound links, also known as “back links,” are hyperlinks on other sites that bring users to your site. 

What Is Granular?

Granular means characterized by a higher level of detail. 

When A Hit Occurs?

A hit occurs any time a user accesses a page on a website (sometimes referred to as a pageview). 

What Is Formal Research?

Formal research is a systematic way to answer specific questions to better understand a particular issue. 

What Is An Exit?

An exit is the last pageview of a visit, called the exit point.